Sterling Sports Management, LLC had its genesis within a highly regarded law firm in Columbus, Ohio which began representing professional athletes from various sports in the late 1990’s. As the number of athlete clients grew, it provided the opportunity to establish a separate sports management agency that would be managed by lawyers but could offer a full array of services that were designed to meet the unique needs of its athlete clients.
Today, Sterling Sports enjoys the reputation as one of the very best sports agencies in the world. We have one of the largest golf practices in the world and includes clients who have won more than 213 worldwide wins including 18 majors. Sterling’s baseball division include starters on major league teams.
Our primary goal is to build and manage the brand and business of each client with a view to their long-term prosperity. The following sampling of services are provided with that in mind: negotiation, review and drafting of contracts, arranging endorsement agreements and public appearances, establishing & executing public relations strategies, arranging charity affiliations, media coordination and promotion, design and execution of corporate events, travel services and introductions to reputable and proven financial advisers, accountants and other professionals.
Knowledge, integrity and responsiveness are the hallmarks of Sterling Sports. But, the thing that truly distinguishes us is the level of professionalism of our people. Our agents are professionals who may well be the most qualified in their fields. After all, our athletes are among the best in their respective sports. They should expect their agent to be just as qualified in their field.
Jeff founded Sterling Sports Management in 1997 when it became clear that representing professional athletes was becoming an ever-increasing part of his legal practice. In addition to his business law experience, Sterling’s clients benefit from the broad and valuable set of skills Jeff obtained from his earlier experience as a successful entrepreneur.
Jeff serves his sports and entertainment clients in areas such as contract negotiation, marketing, and public relations. In addition, the strength of his relationship building skills has helped him secure hundreds of sponsorship and endorsement opportunities for the firm’s athletes. Jeff is also known for being innovative and thinking “out-of-the-box” to bring non-traditional companies and brands into the sports sponsorship arena.
Jeff received his Bachelor of Arts degree in History from The Ohio State University and his Juris Doctor from Capital University. Jeff is married with three children and is active in his community in many ways including coaching youth soccer, advising the Young Life Campaign and serving at his church.
Joe came to Sterling Sports Management in 2006, after a successful 9-year run as Vice-President of Stronghold Athletic Management. Prior to becoming an agent, Joe was a decorated television and radio sports reporter and executive producer. Joe won two Emmy awards for reporting excellence as well as a “National Reporter of the Year” award from the Associated Press.
Joe runs Sterling’s baseball division and his responsibilities include contract negotiation, marketing, public relations and recruiting.
Joe played collegiate baseball at Ball State University and received his Bachelor’s degree from the University of Cincinnati in 1991. Joe has also coached high school baseball at his alma mater, Reynoldsburg, near Columbus, Ohio and also scouted for the Florida Marlins.
Joe currently lives in Cincinnati, Ohio, along with his wife Emily and children Caitlin and Lindsey. Joe is a member of St. Anne’s Episcopal Church where he has served as Senior Warden, Chair of the Search Committee and Fellowship and Recreation Director.
Jason Childers joins Sterling Sports Management after a 13-year professional playing career. After graduating from Westside high school in Augusta, Ga, Jason Attended, and graduated from South Georgia junior college, in Douglas, Ga. There, he was an all-region pitcher, and named to the state all-tournament team. Then, Jason went to Kennesaw State University, where he became the South Atlantic Region pitcher-of-the-year, and first team All-American in 1996. That season Jason went 12-0 on the mound, including a complete game shutout in the NCAA Div II national championship game. After the 1997 season, Jason began his professional career with the Milwaukee Brewers. He was with the Brewers organization for over six years before spending time in the Montreal Expos, Atlanta Braves, Chicago White Sox, and Tampa Bay Rays organizations. Jason led the Midwest league in ERA and made multiple All-Star teams in the minor leagues.
In 2006, Jason made his Major League debut on opening day in Baltimore with the Tampa Bay Rays. He also has experience playing multiple seasons in winter ball in Mexico, and Puerto Rico. In 2009, Jason was a member of Team USA and played in Europe in the IBFA Baseball World Cup. USA won the gold medal by defeating Cuba in the championship game 10-6.
Jason is married to Stephanie, and they have twin daughters, Kylie, and Laney. They are members of the First Presbyterian Church in Douglas, Georgia.
Ayla joined Sterling Sports Management in 2018 with a background in public relations and tournament management. As an Account Executive and Player Agent for Sterling, Ayla assists her LPGA clients with public relations, social media management, marketing, travel management and contract negotiation.
Prior to joining Sterling, Ayla worked with HNS Sports Group as an Account Manager for professional, corporate and charity golf events including the Memorial Tournament. She also worked with Wheels Up as a Training Director for their Member Services team. Ayla received her Bachelor of Arts degree in Strategic Communication and Professional Writing from The Ohio State University.
Ayla lives in Columbus, OH with her husband, Colin, and two young daughters. They are foster parents as well, and Colin coaches high school soccer in Dublin. Together they enjoy hiking, volunteering at church, playing board games, and supporting the Columbus Crew.
Pat brings 24-years in the revenue side of broadcasting and network sports sponsorships to Sterling Sports as well as sports administration and technology.
A lifelong love of learning led him to earn multiple bachelor’s degrees from The Ohio State University and a passion for justice and small business advocacy drove him to earn his Juris Doctor from Capital University Law School while attending part-time in the evenings. The son of two educators — one a superintendent and one among the nation’s very first special education teachers — principles of compassion, advocacy, and integrity are in his DNA.
Pat enjoys golf, any kind of live theatre, backpacking on the Appalachian Trail, and playing ice hockey. However, he says his wife of 33 years and their two adult children, along with two spoiled Golden Retrievers are the best parts of his life.
Danny joined Sterling Sports Management in 2023 with a background representing professional golfers, broadcasters, and other clients in his practice as an attorney.
Danny serves his sports and entertainment clients in areas such as contract negotiation, marketing, and public relations. Danny is passionate about making sure the players he represents have all the tools they need to be successful on and off the course.
Danny received his Bachelor of Arts degree from Wright State University and his Juris Doctor from Syracuse University. Danny is married with two children and two dogs and loves to spend his time hunting, golfing, and reading. He is a member of St. Christopher’s Catholic Church, where he also volunteers as an usher.
Laken joined Sterling Sports Management in 2024. Laken has a background in golf and played on the Ohio State Men’s golf team and competed in two Division I National Championships.
Laken received his Bachelor of Science in Sports Industry degree from The Ohio State University in 2021 and graduated with his Juris Doctorate from Capital University Law School in 2024.
Laken has a labradoodle and enjoys Ohio State football games, hanging out with friends, and playing golf.
Lucca joined Sterling Sports Management as an intern in 2023 before transitioning to a full-time role in 2024. With a background in sports marketing and partnerships, Lucca brings a passion for athlete representation and NIL development.
Lucca received his Bachelor of Science in Sport Industry from The Ohio State University in 2022 and will be graduating in December 2024 with an MBA and a Master of Sports Business Management from the University of Central Florida.
Outside of Sterling, Lucca enjoys spending time with his Golden Retriever, Archie, cheering on the Buckeyes, Browns, Cavaliers, and Guardians, playing golf, and spending time with friends.